Bovo “filial piety” is a $97 4.3-inch Android phone for the elders

Bovo just started selling its Bovofilial piety” phone, (that’s how Google translates the name “孝心机”) for just 599 yuan or $97. Its eye catching, knowing the price and its being a 4.3-inch Android phone. Let’s look more on its specs.

Bovo Filial Piety

This phone uses a customized Android 4.0 interface aimed to become a more user-friendly and easy-to-use Android interface. As its name tag says, the Bovo “filial piety” phone is designed for use by older audiences.

The larger screen at 4.3-inch is an IPS screen for more convenience of its target users. It is on a WVGA resolution and the back is made of non-slip material. It is housed in a 130*67*10.9 mm body which can be easily held by one hand.

Bovo Filial Piety phone


The Bovo filial sports a Spreadtrum SC8810 processor, clocked at 1GHz. Its internal storage and RAM is unconfirmed, but we can say its at 512MB because it runs ICS.  It has dual camera of 5MP at main and a 0.3MP of VGA camera on front. It is a dual SIM Android supporting TD-SCDMA+GSM network modes. The battery capacity is at 1950 mAh, more than enough to keep the elders from frequent charging.

Bovo Filial Piety Android

Only 5000 units was released on its first batch of sales. I guess it wont be hitting the international consumers though.

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